​CAMPAIGN-LEVEL MARKETING FOR ASSET SALES
Leveraging over 30 years of Advertising, Media and Design experience to maximise buyer engagement and competitive bidding.
Many auction firms rely primarily on listing platforms and catalogue distribution to promote asset sales.
At Kincaid Consultancy, we approach each sale as a targeted marketing campaign, combining professional creative design, media planning, digital promotion and strategic messaging to maximise buyer awareness and participation.
A Built In Marketing Agency
Toni Dunderdale, our Director of Marketing has over three decades of experience in the advertising and design industry. This enables Kincaid Consultancy to bring professional marketing capability directly into the asset realisation process.
This allows us to design, produce and manage comprehensive marketing campaigns internally, ensuring speed, consistency and strong brand presentation across every auction campaign.
Marketing That Reaches Buyers Everywhere
• Outdoor advertising
• Digital campaigns
• Social media promotion
• Industry publications
• Printed marketing collateral
• Signage and billboard advertising
• Professional photography
• Auction catalogues and publications​
Greater market exposure typically results in stronger bidding competition and improved realisation outcomes.
"Lots to Talk About"
Kincaid Consultancy produces its own publication, “Lots to Talk About”, showcasing upcoming auctions and industry insights.
This publication provides an additional channel for promoting upcoming asset sales and engaging with buyers and industry contacts.
Discuss Your Upcoming Asset Sale
If you are considering the sale of plant, machinery or business assets, speak with the Kincaid Consultancy team about how our strategic marketing, valuation expertise and auction capability can maximise buyer engagement and sale outcomes.
Our marketing campaigns are designed to maximise buyer engagement and support professionally managed Plant & Machinery Auctions in Adelaide and Melbourne.
Every campaign begins with a clear understanding of asset value through our Independent Plant & Machinery Valuation Services.
Our approach forms part of a broader Asset Advisory and Realisation Strategy designed to maximise sale outcomes.
Our Campaigns in Market
